The Difference Between Just Paying the Bills
and Making a Profit. . .

can start with genetics from the Registered Jerseys at Mason Farm, the "Home of Barbs Jerseys."

For the past 22 years, we've concentrated our efforts on breeding Registered Jerseys that are productive, with sound functional type.

In June 2005, we received the AJCA Master Breeder Award.  In October 2003, we were named the National Dairy Shrine Distinguished Dairy Cattle Breeders. It is an honor for us to receive these prestigious awards, as they recognize our years of work with Jersey cattle and give respect to our breeding philosophy.

After the January 2010 genetic evaluations, the herd was ranked among the top 150 herds in the nation for Jersey Performance Index, with an average of +111M, +6F, +6P, +87 $CM and +31 JPI on 147 cows.

Our dairy is located in south-central Idaho, a comfortable drive from Twin Falls and the scenic Snake River Canyon.

Here, protein is king. We sell our milk through the Great Basin Federal Order, the first Federal Milk Marketing Order to incorporate multiple component pricing, in 1988. We breed our cows to produce for that market.

Now in retirement, OSB E Settler Shadow Maggie, held the title of US and World Protein Champion from 1992 through 1997. She was succeeded by her paternal granddaughter, Barbs MBSB Dayetta-ET, who produced a record of 1,439 pounds protein in 365 days, calving at three years-six months.

"Maggie's" son, Mason Boomer Sooner Berretta, shot to the top of the Active AI list in 1993. He was eventually replaced in November 1998 by his son, Barbs MBSB Declo. "Berretta" himself (and also through "Declo" and many other sons and grandsons) has increased the protein-to-fat ratio in the Jersey breed and been a positive influence on important type traits, including foot angle, teat placement, and udder cleft, in particular.

Our major cow families reflect the focal point of protein production, with extended productive life.

In today's sometimes unpredictable milk market, one fact can be stated: protein is where the profit is. Our genetics can give you that crucial advantage, along with the functional traits that keep cows in the herd for a long time.

Come visit us and see for yourself.

Bill and Barb Mason
David Mason