Our marketing is based on one principle: only a satisfied buyer is a repeat buyer.
That's why we have always followed Doc's advice..."You have to let the good ones go!"
The threatening rains of Hurricane Irene in the southeast in September 2011 did not stop motivated buyers from attending the 12th annual Bush River & Treasure Chest Combination Sale held Labor Day weekend. Since the conception of the sale, more than 1,300 Registered Jerseys have crossed the auction block, grossing $2,812,690 with an average of $2,102.16.
The genetic quality of the animals at hand made up for the smaller than average number being offered. The 61 cows, heifers and calves grossed $148,825, and averaging $2,439.75. The nearly $1,000 more paid per head than the 2010 edition of the sale reflects the strengthened dairy economy from the past 12 months.
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